Sally-Ann Moffat is a New Zealand stylist who works with people to help them make the most out of their wardrobes by teaching them how to style themselves, and ultimately feel more confident. Sally-Ann has worked in almost all areas of the fashion industry: a model, fashion buyer, retailer, fashion show organiser, stylist, vlogger, blogger, MC, and host, it’s safe to say that she knows her stuff – and has picked up tonnes of tips and tricks along the way. “Basically I get to shop for a living, or take other people shopping and share my passion for fashion. I think it is the most fun you can have in public! I absolutely love what I do. (and I love cats).” Gotta love her.
Liz: You’ve worked in so many different areas of the fashion industry! How would you describe the fashion industry in New Zealand?
Sally-Ann: The fashion industry in NZ is small. It’s small because our population base is small. Four million people can only support so much and I think aspiring NZ designers forget this sometimes and get caught up in the lure of glitz and glamour.
Liz: Although small, it’s bursting with talent. Do you have a favourite Kiwi designer, or someone you just keep going back to?
Sally-Ann: I don’t tend to have a favourite. As seasons change, designers change, silhouettes and fashions change, plus I need to change too. NZ designers in my wardrobe include the usual suspects like Zambesi, Karen Walker, Andrea Moore, Pearl, Kylee Davis, Trelise Cooper, World, Jimmy D, Kate Sylvester, with some high street classics in the mix like Max, Storm, and Glassons, next to a huge amount of vintage. I am a big fan of Kiwi jewellery designers like Tory & Ko, Alison Blain, and Guthrie & Steele. I think in jewellery you are investing in stylish pieces that last a lifetime and never ever go out of fashion.
Liz: How do you find being a woman in business? Do you have any advice for girls wanting to be self-employed?
Sally-Ann: Decide what you love to do and start moving towards doing that full-time. Let time take time because you can’t beat experience and there is no short-cut to it. I did a lot of styling for fun and for free, before I even knew there was a word for it and before I knew you could get paid to do it. I do lots of work with not-for-profits, as it’s good to give back and because it feels good to help others for rewards other than financial ones.
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